Rationale:
This propaganda poster aims to present ‘Caring’, one of the essential IB learner profile ideals as the most important. The poster has been created using propaganda appeals such as card stacking which involves testimonials, glittering generalities and transfer device.
The transfer device takes the form of an image where a dog is feeding milk to a goat using a bottle. Since most people will agree that the picture is cute, they will also identify the fact that the dog and the goat are from 2 different species and this gives an essential realization that we as one species should take care of each other. The quote from Mahatma Gandhi has been provided to contribute to the ethos of this propaganda just as the picture of the caring dog has been used to apply to the pathos of the viewer in a subtle way.
The testimonials provide physical evidence on the importance of being caring, and solidify the message being conveyed.
The glittering generalities (...Strive to be EXCELLENT at...) provide a new dimension to the poster. It showcases an IB learner as one who shines even amongst the most clean of mirrors.
The visual language contributes to the importance of caring for each other as the bold font emphasizes the ideal. The background picture also provides a general overview, as the heart sign made using the hand is a mainstream thing and it can be easily identified. The picture of the globe within the heart has an obvious connotation, to love and take care of the world around us.
Poster
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