Back in the day, Iggy released the song 'Bounce', which on hearing for the first time, sounds like a typical Azalea song. It has the drop to make you bounce, and the beat to make you sweep.The lyrics, as usual, have words that rhyme with Iggy and make no apparent sense whatsoever. But on watching the video, oh my, you will not think of the song in the same way ever again. The lyrics have no real meaning, and the context of the music video make them demeaning and even more, well, meaningless.
This video is filmed in three different situations, the first film sequence depicting 'The Big Fat Indian Wedding'. Iggy walks in wearing the Sari, but in a very different manner from the norm. The revealing nature of her costume mocks the traditional image of a sari. A sari symbolises a woman's beauty and the Indian culture of respect for the elders. Saris are normally supposed to cover a woman from head to toe, but Iggy walks in almost half naked, revealing more than she should. This is cultural appropriation, and the 'sari' that Iggy has donned is an insult to it's own culture.
During this sequence, there are short screens of Iggy riding an elephant through the streets of Mumbai in a gold clad outfit. This symbolises the power she is trying to exert over the people on the streets. It feels as if she wants to show how she is at the pinnacle of being 'Indian' than anybody else, by sitting on top of the great animal and looking down at the commoners, literally.
In the other scene, Iggy is shown in front of an open temple, where people go to pray everyday. Dancing in front of the idol everyone worships is just not very nice, Iggy. There are also a couple of different people in this scene. A priest is shown conduction the venerations, and after they are done, he takes a big puff of his cigarette. There might be some priests who do that, but showing it on screen is just not acceptable.
These scenes keep on interrupting each other, and this goes on until the end. The lyrics just don't sync with the video, and whatever the song tries to convey is completely false about Indian culture. No, people do not 'bounce' in Indian weddings. No, people do not wear half-cut saris to weddings and dance like you don't give a care in them. People who have a positive opinion about the video say that it celebrates Indian culture. The scenes though just don't look like she's celebrating Indian culture. Sometimes, it feels as if Iggy tries to berate the Indian culture. Given Iggy celebrates Holi and dances in the wedding with a lot of spirit, this video still doesn't give an impression of celebrating Indian culture. It appears as if Iggy and the director were stuck between celebrating Indian culture and appropriating it, and have made a complete mess of what was already a really bad song.
This video is filmed in three different situations, the first film sequence depicting 'The Big Fat Indian Wedding'. Iggy walks in wearing the Sari, but in a very different manner from the norm. The revealing nature of her costume mocks the traditional image of a sari. A sari symbolises a woman's beauty and the Indian culture of respect for the elders. Saris are normally supposed to cover a woman from head to toe, but Iggy walks in almost half naked, revealing more than she should. This is cultural appropriation, and the 'sari' that Iggy has donned is an insult to it's own culture.
During this sequence, there are short screens of Iggy riding an elephant through the streets of Mumbai in a gold clad outfit. This symbolises the power she is trying to exert over the people on the streets. It feels as if she wants to show how she is at the pinnacle of being 'Indian' than anybody else, by sitting on top of the great animal and looking down at the commoners, literally.
In the other scene, Iggy is shown in front of an open temple, where people go to pray everyday. Dancing in front of the idol everyone worships is just not very nice, Iggy. There are also a couple of different people in this scene. A priest is shown conduction the venerations, and after they are done, he takes a big puff of his cigarette. There might be some priests who do that, but showing it on screen is just not acceptable.
These scenes keep on interrupting each other, and this goes on until the end. The lyrics just don't sync with the video, and whatever the song tries to convey is completely false about Indian culture. No, people do not 'bounce' in Indian weddings. No, people do not wear half-cut saris to weddings and dance like you don't give a care in them. People who have a positive opinion about the video say that it celebrates Indian culture. The scenes though just don't look like she's celebrating Indian culture. Sometimes, it feels as if Iggy tries to berate the Indian culture. Given Iggy celebrates Holi and dances in the wedding with a lot of spirit, this video still doesn't give an impression of celebrating Indian culture. It appears as if Iggy and the director were stuck between celebrating Indian culture and appropriating it, and have made a complete mess of what was already a really bad song.